LOS GATOS, CA – Netflix began rolling out a new TV interface to subscribers around the world Wednesday, a move that it says will help users “spend less time browsing and more time discovering stories they will love.”
A blog post by product innovation director Stephen Garcia said that the new interface makes it easier to search and view new content added to the lineup through a 'New' tab that includes both new series and new episodes of existing shows. In addition, separating TV series from movies also makes it easier to choose content, and users may also now quickly jump to titles that were saved for later viewing in 'My List'.
“While this may feel like an obvious update to some, validating that this TV experience was better for our members took extensive research, testing and technology improvements”, reads the post. “Much like how introducing video previews to the TV experience a few years ago helped cut down on how much time members spent browsing, this new design is one of many improvements we will be rolling out over the coming months to make Netflix even better for our members around the world.”
