Netflix partners with Microsoft in step towards introducing ad-supported subscription

Disney Advertising partners with The Trade Desk MICROSOFT HAS BEEN chosen to be Netflix’s global advertising technology and sales partner, the two companies announced yesterday. This is a step towards the streamer being able to offer an advertising-supported subscription option, which Netflix co-CEO Reed Hastings indicated in April was a possibility. “Think of us as quite open to offering even lower prices with advertising as a consumer choice,” he said at the time. “We’re thrilled to be named Netflix’s technology and sales partner to help power their first ad-supported subscription offering,” said Mikhail Parakhin, president web experiences at Microsoft in...