Netflix on the cable box, thanks to Cogeco and TiVo

BURLINGTON – After sinking considerable resources into building something of its own to connect TV to the web, Cogeco says in the end, it listened to its customers when deciding on the next generation of set top boxes.“We surveyed our customers in Ontario and Quebec, and they told us they wanted this,’ said Louise St-Pierre, president and CEO, Cogeco Cable, at the company’s press launch of TiVo. “They wanted something that was easy, that connected them to their content, their show, their sport. They don’t care what channel it is on. They wanted that choice.”Cogeco tried to give viewers an...