LOS GATOS, CA — Netflix and Sony announced they have collaboratively developed an enhanced display mode, known as Netflix Calibrated Mode, that configures the TV the same way creators calibrate their monitors in post production, promising to deliver studio-quality picture mastering to the living room for the first time.
With one simple menu setting, Netflix users will be able to view TV shows, films and documentaries as they were meant to be seen, with precise colours, accurate dynamic contrast and true motion, said Netflix’s Scott Mirer, vice-president, device partner ecosystem, in a blog post on Tuesday.
Netflix Calibrated Mode was developed by Sony picture quality and device experts in collaboration with Netflix colour scientists, Mirer said. The new feature will be available exclusively on Sony’s Bravia Master Series A9F OLED and Z9F LED TVs, expected to come to market later this year. The Netflix Calibrated Mode feature leverages Sony’s strength in image processing and will support any type of content on Netflix, including but not limited to 4K and HDR, Mirer added.
“Netflix and Sony share a deep immersion in the studio world both as technology leaders and content creators. So, for us, these stories aren’t just TV shows or movies — they’re works of art. And preserving creative intent is important not only to the storytellers but also to the viewer, because colour, brightness and sound are all part of the story,” Mirer wrote.
