Net TV advertising to grow in 2008 despite recession fears: report

LONDON, UK – Global net TV advertising revenues will reach US$123 billion in 2008, up 5.8% from 2007, despite widespread fears of a global economic recession, according to a new Informa Telecoms & Media report. The report, entitled Global Net TV Advertising Forecasts, attributes the improvement partly due to the positive impact of the Olympics. Of the 2008 total, net pay TV advertising will bring in US$18 billion, a figure which has doubled over the last five years. Pay TV will represent 15% of total TV advertising in 2008. By 2012, Informa Telecoms & Media forecasts that global net TV...