LONDON, UK – Global net TV advertising revenues will reach US$123 billion in 2008, up 5.8% from 2007, despite widespread fears of a global economic recession, according to a new Informa Telecoms & Media report.
The report, entitled Global Net TV Advertising Forecasts, attributes the improvement partly due to the positive impact of the Olympics.
Of the 2008 total, net pay TV advertising will bring in US$18 billion, a figure which has doubled over the last five years. Pay TV will represent 15% of total TV advertising in 2008.
By 2012, Informa Telecoms & Media forecasts that global net TV advertising will reach US$148 billion, up 21% from 2008.
“Net pay TV advertising will grow at a much faster rate – up 39% over the same period – to reach US$25 billion by 2012, or 17% of total TV advertising,” said the report’s writer Simon Murray.
The US still has considerable influence over the global market, bringing in US$43.2 billion in 2007 – or 35% of the world’s total. Japan, the world’s second largest market, was stagnant amid a slow economy, with net TV advertising expected to grow only 12% between 2007 and 2012.
TV advertising is expected to grow by 70% in India and Indonesia, and Russia and Romania are forecast to double their totals.
The report forecasts TV advertising for 44 countries.
