TORONTO – Less than a week after its launch, the first app for Nelvana’s Little Charmers brand has grabbed the top spot for downloaded iPad apps in the App Store on iTunes across Canada and the United States.
Produced by Corus-owned Nelvana and Spin Master, the animated preschool series launched in January 2015, and has consistently ranked among the top five preschool programs on Treehouse in Canada and Nick Jr. in the U.S.
Little Charmers takes place in the whimsical land of Charmville where three "Charmers-In-Training" embark on adventures using their new magical powers that always seem to cause more problems than they solve. The app, Little Charmers: Sparkle Up, is a free download for tablets and smartphones available in the App Store on iTunes and will be available on Amazon and Google Play in July. Players can immerse themselves into Hazel, Posie and Lavender's magical world by casting spells to transform their surroundings, beam across a variety of locations, and arrange props to create enchanting images which can be printed, saved and shared with friends. Users may also play with the girls' pets Seven, Flare and Treble.
The app has garnered more than 100,000 downloads in Canada and the U.S.
"We're thrilled with the immediate popularity of the Little Charmers app," said Colin Bohm, VP, head of Corus Kids, in the news release. "It's no surprise that kids have embraced the app's magical interactivity that encourages exploration and seamlessly complements the top rated Nickelodeon and Treehouse series. This app is the first of many brand extensions for Little Charmers including an imaginative toy collection from our partner, Spin Master, which will roll out to mass retail later this summer."
