TORONTO – Corus Entertainment’s animation division, Nelvana, unveiled a brand refresh today that features a new logo and a slate of highly anticipated new series in development.
The new logo, revealed at MIPCOM, complements the Nelvana’s “sleek creative direction, while paying homage to its established look of the past 45 years,” says the company’s announcement. Check it's new sizzle reel here.
Nelvana’s revitalized brand reflects the organization’s focus on quality story-telling, iconic characters, and the innovation and development of cutting-edge creative content with universal market appeal, it continues.
Over the 40 years, Nelvana has driven the conception, creation, and distribution of internationally recognized kids programs and content, with award-winning signature series such as Babar and Franklin. “Together with Scott Dyer, President of Nelvana, Pam Westman, Head of Nelvana Enterprises, and the recently appointed Athena Georgaklis, Head of Development for Nelvana, the management team is deepening its commitment to character-driven stories, heightening its investment in the industry’s top animators and graphic artists, and strengthening its long-standing partnerships with licensees and broadcasters around the world,” reads the release.
“As one of the most preeminent animation companies in the world, we are pleased to unveil our new look under the guidance of our respected and accomplished team,” said Dyer. “Accompanied by a stable of new productions in development and up for distribution, this refined look represents a new era of industry-leading content creation for Nelvana.”
The rebrand is supported by four new programs with varying global broadcast and merchandise deals: Hotel Transylvania, Bravest Warriors, Mysticons, and Esme and Roy.
