Nelvana teams up to develop next big global merchandising hit

CANNES – Looking to find a TV and toy hit as big as Beyblade was a few years ago, Corus Entertainment's Nelvana and Spin Master Toys, along with Japanese partners Sega Toys, TMS Entertainment and Japan Vistec, announced Monday they will co-develop an animated series and its related toys to sell globally. The group said at MIPCOM that its first collaboration, Bakugan, will target 8-to-12-year-old boys. "Bakugan will be a character-rich animated series as well as an action game featuring cards and marble-like balls that transform into multiple collectible characters. The game will allow players to compete against various opponents,...