LONDON – Coolroom has signed its first kids digital retail agreement Corus Entertainment’s animation arm, Nelvana Enterprises.
Over 650 episodes from Nelvana Enterprises’ library will be made available digitally at both Coolroom’s download store at www.coolroom.com and on Coolroom’s IPTV channel across Microsoft Media Center.
Consumers with Windows XP or Vista PCs can view Coolroom through Media Center which comes as standard on the following operating systems: Windows XP Media Center Edition, Vista Home Premium and Vista Ultimate. Kids will also be able to enjoy Nelvana classics on the TV screen via a remote-controlled home entertainment PC.
Nelvana Enterprises titles will be available to consumers to download to own or rent from £0.60 per episode. A wide selection of titles will be on offer, including classic brands Babar and Rupert.
“We are delighted to be opening a children’s category across the Coolroom store and working with such a digitally advanced company as Nelvana Enterprises and the classic portfolio of titles they have available,” said Rupert Fleming, Coolroom managing director.
“Nelvana Enterprises is committed to being a leader in the emerging digital direct to consumer universe,” said Doug Murphy, president, Nelvana Enterprises. “Coolroom provides an innovative industry leading platform for us to reach our audience in new and exciting ways.”
