TORONTO – Corus Entertainment’s children’s animated and live-action content producer and distributor Nelvana announced today it has partnered with Feld Entertainment to develop an animated action-adventure kids series based on the Monster Jam franchise.
“Monster Jam is a live action-packed motorsports event operated by Feld Entertainment,” a press release explains.
The new series, Monster Jam Gears and Galaxies (working title), will see “amazing Monster Jam trucks travel through the universe to rescue “boosters” (working name) – playful, plug-in robots that give the trucks extraordinary abilities – but the race is on! They have to rescue those boosters before they fall into the wrong hands.”
As part of this partnership, Nelvana will distribute the new series, represent the global merchandise licensing for the series as well as “exclusively represent the existing Monster Jam brand in Canada and France,” the release says.
“Partnering with Feld Entertainment gives us the opportunity to delve into the adrenaline-fueled arena of monster trucks loved by families around the globe,” said Pam Westman, president of Nelvana, in the release.
“At Nelvana, we are always looking for unique characters and stories that have international appeal and can drive a successful merchandise program, and Monster Jam checks all the boxes! We’re looking forward to engaging with existing fans and bringing in new fans to the edge-of-your-seat entertainment of Monster Jam.”
“We continue to expand Monster Jam beyond the live event into more content and consumer touchpoints as our global audience grows,” said Kenneth Feld, chair and CEO of Feld Entertainment. “Together with Nelvana, we are introducing a new set of Monster Jam trucks and stories that will inspire and delight fans worldwide.”
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