Radio / Television News

Nelvana grabs exclusive Canadian broadcast, licensing partnership for ‘Sesame Street’

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TORONTO – Corus Entertainment’s Nelvana has inked the Canadian licensing and broadcasting partnership with Sesame Workshop, the non-profit educational organization behind the world-renowned children’s program, Sesame Street.

Nelvana said that it will exclusively broadcast Sesame Street and Sesame Studios’ content in Canada on Corus’ preschool network Treehouse as well as its non-linear platforms, plus will also represent Sesame Street within the Canadian licensed consumer products community.

New Sesame Workshop content will include all-new seasons of Sesame Street, beginning with Season 46 and moving onto Season 47, as well as episodes of Elmo’s World, Abby’s Flying Fairy School, and more than 50 pieces of additional short-form broadcast content from Sesame Studios, the all-new YouTube destination for kids from the makers of Sesame Street, including Scribble Tales, Nursery Rhyme Remixes, and Tater & Tot.

“This builds on our existing partnership with Sesame Workshop on Esme & Roy, which will premiere on Treehouse in Canada,” said head of Nelvana Enterprises Pam Westman, in the news release.  “Sesame Street is an iconic brand that continues to immerse young new viewers in educational content, while engaging lifelong fans. We look forward to continuing to expand the merchandise program to bring Sesame Street’s remarkable stories and colourful characters to life in exciting ways for consumers.”

www.nelvana.com