Nelvana celebrates Max & Ruby’s 40th anniversary with new licensing deals

TORONTO — Children’s content producer and distributor Nelvana announced Tuesday several new licensing partnerships to celebrate the 40th publishing anniversary of the beloved preschool brand Max & Ruby.Based on one of the most popular book series for preschoolers by award-winning author and illustrator Rosemary Wells, Max & Ruby follows the hilarious, entertaining and mischievous adventures of siblings Max and his older sister, Ruby. The series’ seventh season recently launched on Treehouse in Canada and Nick Jr in the US.Starting this fall, Nelvana has partnered with Cracker Barrel for an exclusive US retail launch of Max & Ruby branded plush, apparel...