Nelvana boosts international presence with Mandarin YouTube channel

TORONTO – Corus Entertainment’s kids content maker and distributor, Nelvana, has launched a Mandarin YouTube channel called Red Bear Animation.It featured several of the company’s award-winning shows and builds on Nelvana’s strategy to strengthen its online fan base internationally. The company has already earned two “Gold Play Buttons” from YouTube, in recognition of its Treehouse Direct Español and Treehouse Direct Brasil channels, which have over one million subscribers each.“After successfully launching localized channels in Spanish and Portuguese, we noticed a strong trend of engagement with our Mandarin-speaking fans,” said Pam Westman, head, Nelvana Enterprises, in the press release. “We are...