TORONTO – Children’s producer Nelvana has announced an expanded slate of licensing partners for its popular Little Charmers animated preschool series.
The newly signed partners include Stoneridge Cycle Ltd. (bicycles, scooters, skateboards, inline skates and protective gear in Canada), The Tin Box Company (decorative tin and tin storage), Pamson Pacific Enterprises (outdoor seasonal toys), Primary Colors Corporation (cookies, fruit snacks and stationery items), Jacmel Jewelry (jewelry), and MediBadge Inc. (stickers and sticker sets within the medical and financial institution channels). They join the lineup of Little Charmers partners that include those for publishing, apparel and accessories, lunch kits and cake decor.
The merchandising program is led by the Little Charmers toy collection from production and master toy partner Spin Master, which launched at mass retail this summer with mini figurines, plush, dolls and role play for kids age two to five.
Produced by Corus-owned Nelvana and Spin Master, Little Charmers takes place in the whimsical land of Charmville where "Charmers-In-Training" Lavender, Posie, and Hazel, embark on spellbinding adventures using their new magical powers that always seem to cause more problems than they solve.
