Nearly half of all Canadians watch a combination of traditional and online content: MTM

OTTAWA – A new report by the Media Technology Monitor (MTM) seeks to understand how different audiences connect with media content.The Canadian Viewing Profiles report examines the different viewing profiles of Canadians based on self-reported MTM TV/video viewing data. It identifies and describes the following five different viewing profiles based on their demographics, their viewing habits, and their subscription to various services: Traditionals, Testers, Hybrids, Have It Alls and Online First.Key findings from the Segmentation Analysis report include:- The Traditionals spend 90% or more of their time viewing TV and video content on a TV set through a paid TV...