WASHINGTON, D.C. – The NCTA has rebranded as NCTA – The Internet & Television Association, a move that better reflects the makeup of the industry it represents and the consumer services its members deliver, the organization said Monday.
Previously known as the National Cable & Telecommunications Association, NCTA says the updated brand is a continuation of its effort to reflect how the marketplace is no longer defined by silos of the past. It also builds upon NCTA’s 2015 rebranding of 'INTX: The Internet & Television Expo' from The Cable Show.
The new logo is a bright, bold and sleek design that projects a message of unity, partnership and energy, reads the association’s news release. The interlocking red circle and blue dot form a purple intersection that represents how NCTA brings together its members for unified positions and speaks with a singular voice on issues impacting the internet and television marketplace.
“NCTA represents members that are building the world’s most powerful technology platform and creating the exciting content and services that entertain, inform and inspire consumers every day,” said president and CEO Michael Powell, in the release. “Modernizing our brand injects a new sense of excitement into our effort to represent an industry that is America’s largest and fastest home internet provider and the creator of the world’s best television content.”
As part of the brand launch, NCTA has launched an updated website, social properties, brand promise video and other elements.
