Radio / Television News

NBC to hit YouTubers

BURBANK, and SAN MATEO, CA – Mixed in with the home-made music videos, clips of skateboarders impaling themselves on railings and depressed teens railing against their moms on YouTube will be content from – and promotions for – NBC's fall lineup beginning immediately. The U.S. broadcaster and the viral video site YouTube announced a strategic partnership on Tuesday that will combine NBC's programming with YouTube's enormous audience. Primarily, it's a new way for NBC to promote its new fall programming lineup and other preferred shows over the next year. YouTube users watch over 70 million videos per day, according to...