NBA signs Broadbandtv to grow YouTube profile

VANCOUVER - The National Basketball Association (NBA) has teamed up with Broadbandtv Corp. to highlight its presence on YouTube.Utilizing YouTube's platform tools, Broadbandtv will increase the NBA content currently available on the popular video sharing website, including assisting the league with placement of new video highlights."The NBA is the premier sports property on YouTube," said Broadbandtv CEO Shahrzad Rafati in the announcement. "We are excited about working with the league to further engage fans on YouTube."The NBA launched its own YouTube channel in February 2007, and to date, more than 292 million videos have been viewed by fans. Broadbandtv is a media...