Radio / Television News

National radio sales up 6% in 2007: Canadian Broadcast Sales


TORONTO – National radio ad sales grew 6% in the fiscal 2007 broadcast year, and the first quarter of 2008 was also strong, according to data released Monday by the Canadian Broadcast Sales. “This year’s growth of 6% built on last year’s growth of 6.4% clearly illustrates the continuing strength of radio,” said CBS president Patrick Grierson. “Results were largely driven by Ontario’s 15.3% growth, while British Columbia was up 7.4% and Alberta rose 6%. The first quarter of fiscal 2008 registered a further 6.5% in bookings, according to CBS. In 2007, the top six categories accounted for 62.5% of...