National radio sales drop 5% in Q2

TORONTO – Current economic uncertainty caused national radio sales to dip by 5% in the second quarter of 2009, reports Canadian Broadcast Sales (CBS). Telecommunications spending in the quarter was off by 33% but still accounted for 9.5% of total spend, the data showed. Restaurants increased their share to 9.4%, up from 7.8%, while the financial services and insurance sector was at 8.3%, and the automotive category rose slightly to 7.6%. “All ad spending continued to decline in this economic environment, but we expect conventional television and daily newspaper to bear the major impact,” said CBS president Patrick Grierson, in...