National radio sales down 13.9%

TORONTO - National radio sales fell 13.9% in the third quarter of 2009, according to data from Canadian Broadcast Sales (CBS).Over 82% of the shortfall occurred in four major categories - the Government sector was down by 54%; alcoholic beverages dropped by 32.5%; the financial services category was down 25%; and telecommunications dipped 20%. The retail and restaurant categories captured almost 30% of the total revenue spent.“On the bright side, the consumer economy appears to be showing positive signs in these trying economic times,” said CBS president Patrick Grierson, in the press release. “National Retail increased revenue share to 18.6%...