TORONTO – The North American Broadcasters Association (NABA) is forming a new radio committee with a mandate that will include technical, operational, and best practices.
The organization said that it will recognize these in context with the developments for digital radio, hybrid radio (i.e., RadioDNS), radio in mobile devices, and two-way radios (whether via Wi-Fi or 4G/LTE). Workflow efficiencies, multi-platform delivery and audience analytics will also be a major focus of the committee, which will be known as NABA-RC. Radio’s continuing importance in emergency situations will also be considered an open area for discussion as it is with the NABA-RC’s sister committee the Risk Awareness & Continuity Committee.
The Radio Committee was proposed by NABA’s Director from NPR, Mike Starling, and will benefit both the many existing NABA members with radio operations and potential new members from both the operations and manufacturing sides of the business, reads the news release.
