NABA: Is “live, local, personal” enough for radio?

By Linda Stuart

TORONTO - Broadcast radio’s primary sustainable advantages over streaming audio services will continue to be its live and local content for the foreseeable future, according to industry experts who spoke at last week’s Future of Radio & Audio Symposium, held by the North American Broadcasters Association (NABA) at the Glenn Gould Studio in downtown Toronto.“If we look to the future, how can radio best sustain its competitive advantage — and it still has a huge one — it’s really around ‘local’, and ‘live’, and ‘personal’,” said Jeff Vidler, president of market research firm Audience Insights in Toronto, adding that Canada...