NAB launches viral DTV awareness campaign

WASHINGTON DC – The National Association of Broadcasters (NAB) is spearheading a $1 billion education campaign through email to ensure consumers know that the switch to digital TV is less than a year away in the United States. The association is asking people to participate in the campaign by forwarding an email with details about the digital switchover to all friends, family members and colleagues in their inbox address book. The campaign is aimed at ensuring no one loses “access to television when full-power TV goes all digital on February 17, 2009,” states the NAB. Older TV sets do not...