NAB 2019: U.S. broadcasters plot mass rollout of next-gen broadcast standard

New standard would make broadcasters interactive and targetedLAS VEGAS – About a year after the formal launch of the next-gen broadcast TV transmission standard, ATSC 3.0, major U.S. broadcasters are mobilizing to roll out the new technology across the nation over the next 20 months.Appearing at a press conference during the National Association of Broadcasters Show in Las Vegas last week that turned into a lovefest for the new technology, a broad coalition of broadcast TV station groups announced plans to deploy the ATSC 3.0 standard in the top 40 U.S. markets by the end of 2020. The TV station...