NAB 2018: New tech standard can make OTA broadcasters IP-based powerhouses

LAS VEGAS – With the official introduction of the new ATSC 3.0 broadcast TV transmission standard last month and two pilot market launches last week, U.S. broadcasters are abuzz about the potential of transforming their stations into IP-based powerhouses. Now the big question is how quickly will the stations roll out the new transmission standard throughout the nation and what will they do with it.The ATSC (Advanced Television Systems Committee) 3.0 standard, championed by broadcasters, emergency alert groups and consumer electronics makers, will let over-the-air TV stations to deliver targeted advertising and alerts, video-on-demand services, interactive features, 4K UHD TV...