NAB 2016: Broadcasters embrace OTT, grapple with TV Everywhere

LAS VEGAS - Encouraged by their early results, U.S. broadcasters are diving deeper into over-the-top video and seeking to do more with multiscreen video.At the NAB Show here last month, top network executives spoke about their Internet video and TV Everywhere initiatives as they explored more ways to extend their brands and stoke new revenue streams. In closed-door meetings with network affiliates, they discussed their strategies for making greater headway in the direct-to-consumer space. (And this was before news of a new Hulu serviced leaked out.)CBS executives, for instance extolled the virtues of their CBS All Access and Showtime streaming...