NAB 2015: Massive growth in OTT means of course big media will be there

LAS VEGAS – With revenues in the traditional subscription TV business trundling along at 1-2% growth – even though subscribers are not cutting or trimming their subscriptions in real numbers yet – expect all the big media companies to jump into the over-the-top pool, if they haven’t already. The potential global growth is too big to ignore.That was part of the message this morning during a National Association of Broadcasters Super Session panel diving into the burgeoning business that is OTT video.While the number of people who say they want to cut or trim their subscription TV bill still dramatically...