NAB 2015: Broadcasters turning away from new hardware in favour of the cloud

LAS VEGAS – As the march to a fully IP world continues unabated and video competition from all quarters intensifies, broadcasters around the world are increasingly turning away from upgrading to new proprietary hardware and systems in favour of software-driven, in-the-cloud services, searching for lower costs and improved efficiency (not to mention fewer people).That was the message delivered by broadcasters and vendors Sunday during panel sessions at a media finance and investors conference which is part of the National Association of Broadcasters 2015 Convention happening here in Las Vegas.Research company Devoncroft annually publishes a survey of broadcasting suppliers for the...