NAB 2012: Where will syndicators sell their shows? Wherever the money is

LAS VEGAS – While the makers and owners of U.S. TV shows want to protect the lucrative business models they have built over the years on broadcast and cable television, they are happy to have all of the new over-the-top players as new customers in the market. That said though, broadcast networks remain the biggest whale in the ocean to feed – and no change is yet seen on the horizon. “Networks have always – and continue to be – the biggest, best way to create brands,” said Ira Bernstein, co-president of Debmar-Mercury (which syndicates shows like the Tyler Perry...