LAS VEGAS – Toronto’s Digital Rapids has launched its brand new Kayak workflow platform at the 2012 NAB Show.
Calling it a “significant departure from other workflow technology approaches,” Kayak provides the customized workflow flexibility needed in the expanding multi-screen media landscape.
The Kayak platform (unvelied at the company booth, pictured) powers the advances 'under the hood' of the upcoming version 2.0 of the Digital Rapids Transcode Manager software. The broader power, capabilities and vision of the Kayak platform itself are now being unveiled for the first time. “The exploding opportunity and ongoing, consumer-driven shifts in the media and entertainment market require content owners to radically change how they think about their media operations,” said Brick Eksten, president of Digital Rapids. “Kayak’s innovative workflow approach lets them harness technology, streamline their operations and quickly turn their ideas into execution, freeing them to focus on their real value proposition – their content.”
“Kayak is built on a philosophy of granular modularity with technologies as components – from media-specific functions like encoding, packaging and processing to business-oriented functionality such as analytics, automated intelligence and reporting,” says the company.” These workflow building blocks are warehoused in a catalog of best-of-breed technologies and solutions from Digital Rapids and a broad array of third-party partners, creating a rich, open ecosystem of easy-to-access technology.”
