NAB 2011: Huge consortium (Ultraviolet) aims to let consumers buy once, playback everywhere, always

LAS VEGAS – The Ultraviolet consortium is nearly 70 companies strong and includes the likes of Microsoft, Intel, Netflix, IBM, Cisco, Best Buy, Adobe, Dell, Fox, Sony, NBCU, Panasonic, HP, Comcast, Motorola, Nokia, Samsung, Sky, Liberty, and Cineplex.Everyone but Apple, it seems, which is apropos, given the consortium’s goal is to set and release technical standards which would allow content owners to send their digital file for ingest once – and then for consumers to purchase a movie or TV show also just once (whether it’s a DVD, from their cable company, streamed or downloaded from the web) and be...