NAB 2011: Connected TVs are disruptive additions

LAS VEGAS – Is the growth of web-connected TV sets in viewers’ homes a destructive force, or will it just build viewership as new business cases develop around them?The consensus seems so far to be that such devices – whether they are integrated Internet TVs or just monitors made smart by their connections to game systems, Blu-Ray players, OTT devices like Roku or Boxee or whatever else will be disruptive additions to the business.This morning’s Super Session at the National Association of Broadcasters Show in Las Vegas attempted to explore first just what a connected TV was – and then...