NAB 2009: Is 3D the next big thing?

LAS VEGAS – There’s a 3D pavilion on the show floor, there was a workshop day over the weekend and some serious evangelists for the technology on the show floor, like BSkyB’s Gerry O’Sullivan. There’s no doubt that for sports and some other special events, high definition three dimensional images – with surround sound – is something to behold. You feel like you’re on the floor with the Orlando Magic’s Dwight Howard or dancing right beside the Royal Ballet. The “Wow, this is cool!” factor is very high. O’Sullivan, the director of strategic product development for the U.K.-based pay-TV company...