NAB 2007: Words matter, says NAB CEO

LAS VEGAS – If traditional broadcasters are going to be successful in our altered media world, they have to abandon yesterday`s terminology, David K. Rehr, the president and CEO of the National Association of Broadcasters told the assembled delegates opening the convention this morning.The NAB show is a $50 billion marketplace with over 105,000 delegates, so what can a few words mean to such a rich industry?Plenty, if you continue to use words that let others define you or your arguments. “The words we use matter,” said Rehr.He pointed to how in-band on channel radio, or IBOC, is now gaining...