TORONTO – News Corp.-owned social network MySpace announced the hiring of Dave Stevens as general manager for MySpace Canada today.
In his new role, Stevens is responsible for overseeing strategy and operations for the MySpace Canada community, which is comprised of more than four million profiles. He will lead the development of content, product and marketing programs, create innovative advertising solutions for brand partners, and build out strategies for driving user engagement and strengthening brand awareness of MySpace Canada. He is based at MySpace Canada headquarters in Toronto and will report to Travis Katz, managing director of international operations
"Driving growth in Canada is a top priority for MySpace internationally and it was crucial that we find someone with his depth of experience of the Canadian market. We know Dave’s passion and knowledge of the online space will help us realize these goals – we’re thrilled to welcome him to the team,” said Katz.
Stevens has more than 15 years in radio, television and interactive media and most recently served as vice-president of product management and strategy at CanWest Digital Media. There he was responsible for strategy and operations for canada.com and CanWest’s youth brand, dose.ca.
He also led business development for emerging media platforms including mobile, IPTV and digital outdoor display and worked with the marketing, sales and content teams to create unique monetization solutions for advertisers. Before joining CanWest, Stevens spent nearly four years at AOL Canada as a senior manager of content and sales strategy. There, he helped build the entertainment and music channels by bringing world exclusives to Canada, says the press release,
Prior to that, he worked at Rogers Television where he helped build out flagship programming for OHL Hockey. He was also involved in the start up of Country Music Television (CMT) in Canada where he produced more than 20 concerts and live programs.
