MONTREAL – Advertising on Demand Network etc.tv and Astral Media jointly announced today that etc.tv will enable its video hyperlinking service on the MusiquePlus commercial inventory effective November 3rd 2008.
The etc.tv service lets viewers click on a regular televised ad during a program in order to immediately pull in a longer-form advertisement from the same client.
“Astral Media TVPlus is pleased to offer clients who have produced a long format commercial the opportunity to speak to an audience that is passionate about music and is tapped into the Quebec music scene.” said Peter Germain, vice-president, sales, Astral MediaTVPlus. “TV viewers can now have the same hyperlinking functionality in their TV viewing experience as they enjoy online.
“By enabling our commercial inventory with the etc.tv solution, advertisers can now more fully engage MusiquePlus viewers in their brands.”
“The addition of MusiquePlus to the rapidly growing etc.tv Ads on Demand Network brings to five the number of TV networks enabled with the etc.tv video hyperlinking solution.” said Ian MacLean, vice-president and general manager, etc.tv. “Today’s announcement confirms that already 40% of the commercial television inventory available to advertisers in Quebec will now be enabled with video hyperlinking in one third of Quebec homes. This is, by leaps and bounds, the most significant advanced TV advertising deployment anywhere in North America.”
Advertisers can enable their traditional network television advertisements with the etc.tv hyperlinking functionality beginning November 3rd, across the entire MusiquePlus broadcast schedule.
