MusiquePlus to hyperlink ads

MONTREAL - Advertising on Demand Network etc.tv and Astral Media jointly announced today that etc.tv will enable its video hyperlinking service on the MusiquePlus commercial inventory effective November 3rd 2008. The etc.tv service lets viewers click on a regular televised ad during a program in order to immediately pull in a longer-form advertisement from the same client. “Astral Media TVPlus is pleased to offer clients who have produced a long format commercial the opportunity to speak to an audience that is passionate about music and is tapped into the Quebec music scene.” said Peter Germain, vice-president, sales, Astral MediaTVPlus. “TV...