TORONTO – Melding secure media distribution with song performance data led to today’s announcement of a partnership between Musicrypt and Nielsen Broadcast Data Systems.
Under the agreement, Musicrypt’s secure digital delivery software, DMDS, will be linked to BDSRadio.com, and Nielsen BDS will make Musicrypt’s DMDS available on the BDSRadio.com site throughout the United States and Canada. Programmers will be able to access music distributed by DMDS’ secure digital system through BDSRadio.com and will receive access to BDSRadio.com from the DMDS site.
These new links will enable radio broadcasters that license BDS Radio.com to easily access DMDS, says today’s press release. Users will have the choice to register, preview, download 30 second snippets or full length music tracks, and receive related promotional materials through DMDS. The integrated system is fully portable and can be accessed via the Internet from any computer, allowing the user to gain entry to their own personal DMDS library and their own BDSRadio.com profile.
“The opportunity for Nielsen BDS to join forces with Musicrypt with this expanded alliance adds tremendous value to both BDSRadio and to Musicrypt clients,” said Mark Tindle, senior vice-president and general manager, West Coast, Nielsen Music. “We look forward to working closely with DMDS to continue to develop new offerings integrating our collective information and services to deliver first-rate solutions for our clients.”
In December, 2004 Musicrypt entered an exclusive partnership with Billboard Radio Monitor to market and promote DMDS in America following an extremely successful year in Canada where Musicrypt’s Digital Media Distribution System (DMDS) is the premier digital music distribution system in the industry.
On March 1, 2005 DMDS was endorsed by Clear Channel Radio, America’s largest radio chain with over 110 million listeners, and on March 29, 2005 DMDS was endorsed by XM Satellite Radio the number one satellite network in America.
“Being connected with BDS Radio.com further enhances the DMDS “one-stop” shopping vision. You can now get all of your news and information from the trusted source of Billboard Radio Monitor and Billboard.com, and the latest music from DMDS”, said Peter Diemer, vice-president, marketing and sales, Musicrypt. “By adding easy and seamless access to the best research tool in the industry, we are completing the circle for broadcasters and the record labels to stay in touch with everything they need to know on a daily, weekly and a minute-by-minute basis with BDS Radio.com.”
Musicrypt has now delivered over 1,000 tracks to over 400,000 destinations, “clearly making it the dominant secure digital delivery system in North America,” says the company’s press release.
Nielsen BDS captures in excess of 100 million song detections annually on more than 1,400 radio stations in over 130 markets in the U.S. and 22 Canadian markets. “Record labels and music programmers rely on Nielsen Entertainment’s BDS for information about radio and video airplay. Nielsen Entertainment’s products such as BDS and SoundScan provide data that Billboard and Billboard’s Radio Monitor magazines use to determine its airplay and sales charts,” it concludes.
