Music video network Vevo taps Telus to be direct ad sales rep in Canada

Telus announced Wednesday it has been selected by music video network Vevo to become its national direct ad sales representative, enabling Vevo to bring its enhanced advertising opportunities to Canadian agencies and brands. Leveraging Telus’s extensive network reach, the collaboration will enable Vevo to offer advertisers a vast library of premium music video content on major connected TV (CTV) platforms and streaming services, including YouTube, Apple TV, Samsung TV Plus, Vizio, Google TV and Roku, a press release says. “Our direct ad sales partnership with Vevo marks an exciting entry into Canada’s advertising space, with a focus on providing exceptional value for...