SEVERAL FACTORS POINT TO rapidly increasing consumer acceptance of mobile video and music multimedia services from wireless carriers. Interest in mobile video has inched up during the past three years but streaming music still leads the way, reports market research firm In-Stat. Streaming music offers many marketing benefits because it is most like familiar and successful mobile consumer services, according to the high-tech market research firm. One plus for carriers is that streaming is not subject to the same digital rights management issues involved with music file sharing. "Streaming music, which could be marketed like satellite radio services, such as...
