Multi-screen environment here to stay, says CTAM panel

By Lesley Hunter

TORONTO – Over 1,000 CTAM members – including 75 from the Canadian chapter – participated in a CTAM teleseminar designed to examine how consumers are using content across the television, Internet and mobile platforms.Moderated by Will Richmond, the editor and publisher of VideoNuze, senior representatives from Comcast, Cox, Rainbow Media and NBC Universal: Sports and Olympics discussed the “evolution” of consumers in the three screen media world, and revealed how they plan to keep up with those expectations.According to recent CTAM research, between 6 to 8 million homes in the U.S. have converged their broadband and television content. While that...