Mulitplatform a winning proposition for Olympic advertisers

TORONTO – This is why big events like the Olympics are very important to mutliplatform media providers.According to research conducted right after the Sochi Winter Olympics, 81% of Canadians who followed the Games were able to name at least one Olympic sponsor, with an average of 1.8 brands mentioned top-of-mind according to the independent survey of viewers by Solutions Research Group.Among the key findings of the research:TV was the leading source of coverage reaching 79% of those who followed on any platform, but digital made a very big showing: Online, mobile and social media reached 59%, combined.17% of all Sochi...