MuchMusic taps Roots for limited-edition clothing line

TORONTO — Bell Media’s MuchMusic announced today it has teamed up with outdoor-lifestyle brand Roots on an exclusive collection of branded clothing that will be available starting Sept. 8 through roots.com. Featuring Roots kanga hoodies, t-shirts and toques, the limited release features custom-designed artwork by MuchMusic’s own Sadé Powell in collaboration with Verdah Ansari, “who drew inspiration from the Canadian music scene and from the entire all-new lineup of VJs,” reads a press release. “Two trailblazing Canadian brands in their own right, partnering with the always on point Roots in honour of the refreshed MuchMusic is absolutely worthy of celebration,”...