Much seeks YouTube creators to help freshen brand

TORONTO – Bell Media specialty channel Much is building Much Digital Studios to house a new multi-channel network of Canadian and international YouTube creators tasked with developing a new digital strategy for the brand.Wednesday’s announcement said that Much Digital Studios will open a street-level studio space this spring at Much’s Toronto headquarters on Queen Street West. Each creator will produce short-form digital content from multiple genres and work with Much to build their profile, connecting them with like-minded brands and other creators in the Much Digital Studios network. Creators will have increased opportunities online at Much.ca, and on-air through exposure...