TORONTO – Much Digital Studios is joining forces with the Puma, Bell and Virgin Mobile Canada brands on three youth-targeted activations.
Puma, Bell, and Virgin Mobile Canada will work closely with Much’s creators to develop custom content integration packages featuring extensive online, mobile, and on-air activations. These brand partnerships give Much fans a guide to the latest fitness trends featuring Much creator Melissa Merk (Puma), a chance to win a special back-to-school upgrade (Bell), and the opportunity to live like a Virgin Mobile Member with VIP access to some of Canada’s biggest music festivals (Virgin Mobile).
“Much is known for creating impactful youth-targeted opportunities for brands in Canada, and now with Much Digital Studios, brands are able to explore multiple genres, all while continuing to engage with Much’s loyal audience,” said Dave Caporicci, Bell Media’s managing director of brand partnerships, in the news release. “These three activations are just the beginning of the opportunities Much Digital Studios can offer to new and existing partners.”
