TORONTO – The MTV2 brand is coming back to the Canadian TV landscape on August 1st.
CTVglobemedia’s Much MTV Group announced today that the channel will take “a bite out of the minds of 12-24 viewers,” and launch “with a new original music video show and offers programming that delivers wild stunts and pranks, extreme sports, live concerts, comedy, music videos, animation, and much, much more,” says the press release.
“MTV2 is fantastically gross, over-sexed, over-the-top, loud television that’s hyper-targeted to a spirited young audience,” said Brad Schwartz, senior vice-president and general manager, Much MTV Group. “We are Canada’s youth experts, and we’re going to keep launching new, niche, and exciting ways to engage them.”
CTV is rebranding Razer, which has already been MTV in a previous lifetime. When CHUM purchased then-MTV Canada and MTV2 owner Craig Media in 2004, it had to give up the MTV brand due to an agreement Craig had with brand-owner Viacom (which then eventually licensed the brand in Canada to CTV, which, in turn, rebranded the former TalkTV channel to MTV). So, when CHUM dropped the MTV and MTV2 brands, it rechristened them Razer and PunchMuch, which CTVglobemedia came to own when it bought CHUM (whew!).
Razer is currently available in almost a million Canadian homes.
