MTV teams with Rogers Wireless to deliver multiplatform music-related content

TORONTO – MTV in Canada is partnering with Rogers Wireless to deliver exclusive co-branded, multiplatform programs to its viewers. The new offerings are My Playlist, a content-based social network; the Leak, a first listen music program; and Rogers Presents MTV Live at The Concert Hall, exclusive live events. “New technology has unleashed our audience’s demand for more – more content, more occasions to watch it, listen to it, interact with it, make it themselves, customize it, and share it,” said Brad Schwartz, senior vice-president and general manager of Much MTV Group at CTV Inc. “Our partnership with Rogers gives fans and music...