MTV re-launches on six platforms in Canada

TORONTO – If Canadians want their MTV, they’ll be getting it in spades starting this evening. CTV is bringing the long-entrenched American brand back to the Great White North on six platforms, delivering MTV content “with a distinctly Canadian attitude.” Calling it “the single-biggest multi-platform launch in the history of Canadian television,” CTV will flip on the MTV switch at 6 p.m. ET Tuesday in six ways. First, it will change the talktv analog specialty service into MTV, featuring lifestyle, talk, and documentary programming, along with “distinct and interactive Canadian series.” It’s subscribed to by some 6 million Canadian households...