TORONTO – Delivering a message that smoking a less than intelligent choice for your health, MTV and the Ontario Ministry of Health unveiled a 50-foot banner on the east side of the Masonic Temple, the home of MTV at Yonge and Davenport on Wednesday. The banner drop (pictured below) is a part of the Ministry's Stupid.ca youth targeted campaign to spread awareness about anti-smoking. The stunt was a live re-enactment of the recent Stupid.ca television campaign that shows youth activists taking control of the media and delivering messages about the dangers of smoking. Supporting the Stupid.ca campaign is Canada's hardcore...
